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Master Size & Fit from Product to Consumer

We are the Size & Fit Intelligence platform that helps fashion brands answer their most important questions about size and fit: what to design, how to sell, and how to scale efficiently.

Leading brands worldwide trust us

Size & Fit para marcas de moda
Size & Fit para marcas de moda
Size & Fit para marcas de moda
Size & Fit para marcas de moda
Size & Fit para marcas de moda
Size & Fit para marcas de moda
Size & Fit para marcas de moda
Size & Fit para marcas de moda
Size & Fit para marcas de moda
Size & Fit para marcas de moda
Size & Fit para marcas de moda
Size & Fit para marcas de moda
Size & Fit para marcas de moda
Size & Fit para marcas de moda
Size & Fit para marcas de moda
Size & Fit para marcas de moda
Size & Fit para marcas de moda
Size & Fit para marcas de moda
Size & Fit para marcas de moda
Size & Fit para marcas de moda
Naiz Fit size guide Size & Fit for fashion brands

From size recommender to Size & Fit Intelligence Platform

At Naiz Fit, we started as a simple size recommender to help reduce returns, evolving into the Size & Fit Intelligence platform that helps fashion brands answer their most important questions about size and fit: what to design, how to sell, and how to scale efficiently.

Our Size & Fit Intelligence platform turns sizing into a growth engine for brands: reducing returns, increasing conversion, and offering actionable insights on product, merchandising, and ecommerce.

Estimated impact on KPIs

10 a 25%

Adoption rate

x28

Increase in conversion rate

+16%

Increase in AOV

1540%

Reduction in size-related returns

37%

New user conversion rate

Discover our four solution Hubs:

Ecommerce Hub

Do your customers choose the product in the correct size? Offer a personalized shopping experience by integrating size recommendation, virtual try-on, and AI style assistance.

Product Hub

Are you designing the right products, in the right sizes, for the right customers?

Optimize your product fit, improve quality, and standardize fit across every collection and market.

Retail Hub

Is your customers’ in-store experience good?

Bring our Size & Fit Intelligence system to your store and create a personalized and connected shopping experience between the physical store and mobile.

Strategy Hub

How is size & fit impacting your business? Make data-driven strategic decisions to align your sizing strategy, optimize merchandising, and expand your international presence against your competition.

Why does Naiz Fit make a difference?

We reduce returns and improve profitability

We minimize size and fit errors with recommendations based on real data, reducing logistics costs and losses from returns.

We increase conversion and improve UX

Guide your customers toward the correct size and style, increasing confidence, purchase rates, and average order value across all channels.

We optimize product development and design

We collect insights on fit, morphology, and size consistency to design more coherent collections, adapted to each market and channel.

We boost your business sustainability

Fewer returns and unnecessary transport mean lower environmental impact and CO2 emissions.

We obtain strategic data and industry benchmarking

Compare your performance with competitors, identify opportunities for improvement, and make decisions based on real data.

Leading industries using
Naiz Fit

We apply our intelligence platform to the main fashion industries: clothing, footwear, luxury, and kids.

Size & Fit for fashion brands, PEAK SEASON REPORT 2025/26

What our clients say

Success stories from leading brands

The latest from Naiz Fit

LATEST POST
Naiz Fit vs Sizebay: Real Product Measurements vs Estimated Body Data
LATEST WHITE PAPER
BLACK FRIDAY IN FASHION: Transactions and Tool Usage

The most innovative brands are already redefining sizing with Naiz Fit.

Ready to transform your numbers?

FAQs

What is a Size & Fit Intelligence platform?

A Size & Fit Intelligence platform goes far beyond a size recommender. It integrates body measurement data, product characteristics, and purchase behavior patterns to offer size intelligence at all levels of the business: from design and production to sales and strategy. Naiz Fit connects four solution hubs —Ecommerce, Product, Retail, and Strategy— so that fashion brands can make size and fit decisions based on real data at every stage of their value chain.

Returns due to incorrect sizing are the main problem in fashion ecommerce. Naiz Fit acts on multiple fronts: the Naiz Size Advisor guides the shopper toward the correct size on the product page, the Naiz Virtual Try-On allows them to visualize the fit before buying, and the Product Hub solutions identify size inconsistencies in the collection before they reach the customer. The result is a significant reduction in fit-related returns, with a consequent impact on profitability and the business’s carbon footprint.

Naiz Fit works across all channels. The Naiz Retail Hub brings the same size and fit intelligence to the physical point of sale through the customer’s mobile, in-store tablets, displays, or smart mirrors. The recommendation logic is the same as in the online channel, ensuring a coherent and consistent sizing experience regardless of where the customer shops. This is especially relevant for brands operating in an omnichannel environment that want to maintain the same quality of experience across all their touchpoints.

Naiz Fit is designed for fashion brands that want to turn size and fit into a competitive advantage. It works with clothing, footwear, luxury, and kids’ brands, both in ecommerce and physical retail, and in both local markets and international expansion. The platform’s solutions adapt to brands in different stages of maturity: from those looking to reduce returns and improve conversion to those wanting to systematize their sizing strategy on a global scale and make data-driven product and merchandising decisions.

Naiz Fit is designed to integrate with the market’s leading ecommerce platforms, including Shopify, Magento, and Prestashop, as well as custom developments. The integration is lightweight, does not affect store performance, and can be deployed without long-term technical projects. For the retail channel, solutions are available via web (no app required) or through API for brands with native apps, and are compatible with various in-store hardware formats such as tablets, displays, and smart mirrors.