Our Once upon a time begins with a question: What is my size?
We bet you had to deal with this at least once in your life (and had no idea of what to answer).
That was our trigger, our fuel to create a lasting impact in the fashion industry and solve size and fit issues once and for all.
What we see is a perfect world where diversity is celebrated, where every single body and garment is unique and perfect, and so it is treated as such by the fashion industry.
Our aim is for a fashion industry that adapts to our bodies, and not the other way around.
no shortcuts are allowed.
By bringing together the digital world and its data with the creative art of fashion with its garments, to deliver the next generation of size & fit solutions for every stage of the fashion industry’s value chain. Ecommerce was just the beginning of this journey.
Because fashion is far more than a bunch of measurements, and size shouldn’t define you (nor judge you).