Year Founded
Returns due to incorrect sizing
Solution Hubs
MYSZ – MySize Inc.
“I am” in Basque — a celebration of individuality and our roots in the Basque Country.
“Naiz” sounds exactly like “nice” in English. Our goal: a perfect fit — for who you are and what your body is really like.
We physically test garments on focus groups with diverse body morphologies. A size chart alone cannot predict how a garment fits a real person.
Fit is a complex, body-specific problem. We do not approximate it with digital overlays on a flawed system — we solve it from the inside out.
From fit validation in pre-production to return analysis after launch, we cover every stage where size and fit decisions are made.
We do not deliver large volumes of raw data. We deliver clear, team-ready insights that product, ecommerce, and design teams can apply immediately.
Born from a simple but persistent observation: the fashion sizing system was broken, and no one was fixing it from within.
Naiz Fit joined MySize Inc., a global leader in AI-driven measurement solutions, strengthening our ability to scale size and fit intelligence in international fashion markets.
Working with fashion brands and retailers across Europe — reducing return rates, improving collection quality, and adapting garments to their customers’ real bodies.
At Naiz Fit, we started as an online size recommender focused on reducing returns in fashion ecommerce. Over time, we evolved into an advanced size and fit intelligence platform.
Having the courage to make decisions without fearing failure and the humility to acknowledge one’s own mistakes acting as the mini CEO of your area. It empowers us with speed and agility to find the hidden gems in the roughness of crazy ideas. No mistakes, no learning.
Group of different individuals forming a unified whole. Each team member places trust in the others. Spoiler alert: we consider fashion brands as part of our team. When we work together, we are stronger, we are better.
We confront challenges, celebrate victories, accept defeats, and always progress as a team. Because we believe that individual well-being is linked to performance and productivity, which in turn impact the collective. As social beings, we rely on each other.
We celebrate the uniqueness of each individual so that we are proud of who we are while making the world change and adapt to us, rather than the other way around. It allows everyone to be memorable for who they are without conforming to society’s standards.
A group of different people forming a unified whole — designers, engineers, data scientists, and fashion lovers who share the same obsession: making fit work for every body.
Borja Cembrero
Co-founder & CEO
“Being surrounded by very smart people, but above all very good people, pushes me every day to be a little better, professionally and personally.”
Aritz Torre
CTO
“What drives me is the feeling of working with people who always contribute and build things with genuine enthusiasm.”
Bea Rodríguez
Garments Specialist
“The Naiz Fit team is the best part of every working day. It pushes you to want to improve and give your best, day after day.”
Bea Rodríguez Pérez
Head of Customer Success
“I enjoy finding solutions to the challenges that come up every day, trying to contribute from a creative and innovative perspective.”
Asier Vallejo
Developer
“I’m proud of the team we have and of how we’ve managed to get back up when things haven’t gone our way.”
Jorge Moreiro
Senior Developer
“Seeing a brand reduce its returns after using our tools is the best feeling in the world.”
Thomas Casciola
Head of Sales
“The best part of every day is the team and the people who are part of all this, and the fashion industry too.”
Maria Luzon
Head of Finance
“The best thing about working at Naiz Fit is the team. There’s a very special energy, incredibly talented people, but above all with a genuine desire to build something that matters.”
Judit Capdevila
Marketing Lead
“The environment at Naiz Fit is something special. There’s a closeness and a warmth that makes you feel truly part of something, not just a role in a company.”
Wuilmer Peñaloza
Senior Developer
“I enjoy having the opportunity to evolve and grow together while we build products. There’s a great sense of cohesion, we’re like a small family.”
David Tinoco
Devops Engineer
“The day-to-day interaction with every single person on the Naiz team is extraordinary.”
Manuel Lemos
AI Engineer
“What I enjoy most is being able to apply the latest advances in Artificial Intelligence to the fashion industry and constantly running experiments.”
Fabrizia de Luca
Sales Account Executive
“There’s a very collaborative atmosphere where every team member brings a lot of value. Because of that, learning and professional growth are constant.”
Andrea Aduna
Sales Account Executive
“It makes me proud that everyone who works here believes in the project more than anyone, and that the company’s values are one of the most important things within it.”
Fátima Pan – Peralta
Customer Success
“I really enjoy working closely with people, building relationships based on trust and having the autonomy to drive decisions and improvements every day.”
Sira Sánchez
Garments & Data Specialist
“What I love most about working at Naiz Fit is how close-knit the team is, the mix of very different profiles, and the fact that behind everything we do there are always real people.”
Naiz Fit is based in San Sebastián, in the Basque Country, Spain. Founded in 2017, Naiz Fit is now part of MySize Inc., a global leader in AI-driven measurement solutions.
“Naiz” means “I am” in Basque, reflecting our roots and our belief in the diversity of individual bodies. It also sounds like “nice” in English — a deliberate choice representing our goal: a good fit for every body.
Naiz Fit works with fashion brands and retailers in womenswear, menswear, childrenswear, and activewear, from ecommerce-focused brands to omnichannel retailers. Its solutions are designed to operate at collection scale across multiple product categories.