Most brands have ample internal information: their returns, best-selling sizes, and fit-related issues. What almost none have is market perspective: how their customers perceive the brand’s fit compared to others, where it is positioned in terms of sizing relative to competitors, and what others are doing better or worse in e-commerce.
Naiz Benchmarks answers these questions. It cross-references market fit data, e-commerce performance metrics, and comparative analysis by category and competitor, enabling brands to make strategic sizing decisions with real market context, not just their own internal data.
Analyzes how customers perceive your brand’s fit compared to similar brands in the market. It identifies whether your brand sizes large, small, or differently from competitors in each product category, and how this perception varies among buyer profiles.
Compares your e-commerce performance in fit and sizing-related metrics (return rates, fit satisfaction indices, purchasing behavior by size) against industry market benchmarks. This helps determine if a brand’s problems are unique or part of an industry trend.
Benchmarking reports tailored to each brand’s specific objectives. These can focus on a particular product category, a geographical market, a segment of competitors, or a specific strategic question.
Adjusting size curves, reviewing grading, or changing the sizing strategy for a category are decisions best made when market behavior is understood. Naiz Benchmarks provides the external context that internal data cannot.
Some brands are recognized as fit leaders in their category. Naiz Benchmarks helps identify in which fit dimensions a brand is ahead of the competition and where that advantage might be eroding.
Entering a new market with the same sizing strategy that works in the home market is one of the most common mistakes in international expansion. Naiz Benchmarks provides visibility into sizing differences between markets before they turn into returns.
When sizing decisions involve product, e-commerce, purchasing, and management teams, having a shared external analysis prevents debates based on differing perceptions.
A competitive intelligence solution specializing in fit and sizing for fashion brands. It analyzes how customers perceive a brand’s fit relative to the market, how its e-commerce performs in sizing metrics against industry benchmarks, and generates benchmarking reports tailored to each brand’s strategic objectives.
Naiz Benchmarks works with fit data collected through the Naiz Fit platform, which includes information on sizing behavior, fit perception, and product performance from multiple brands and markets. This volume of data allows for the creation of meaningful market benchmarks and comparisons with real context.
Reviewing a category’s sizing strategy, adjusting grading based on market perception, preparing for entry into a new geographical market, evaluating fit positioning against direct competitors, or identifying which categories have the most room for improvement in terms of fit and returns.
Custom Benchmarking Reports are defined based on what each brand needs to analyze. The starting point is always a conversation about the brand’s strategic objectives, categories or markets of interest, and the specific questions to be answered.
Naiz Benchmarks can adapt to different working models depending on each brand’s needs. Whether the brand seeks access to data and analysis tools or prefers a more strategic consulting approach, the Naiz Fit team defines the most suitable format with each client.