When a customer enters a physical store, they have a huge advantage over e-commerce: they can see, touch, and try on the product. However, they still face the same old problem with sizing. Will it fit? Should they get a small or a medium in this brand? Is it worth taking both to the fitting room?
Naiz Shopper brings the same fit intelligence that works in e-commerce to the physical environment. Through the customer’s mobile phone, an in-store tablet, a display, or an interactive mirror, shoppers can obtain their personalized size recommendation at the moment they need it most: right before trying on the garment.
The system combines the shopper’s body profile with the fit characteristics of each item, just as it does in the online channel. The difference is the access point: in physical retail, that same intelligence is activated through the device or surface that best fits each store’s format.
Naiz Shopper analyzes which items in the catalog are compatible with the shopper’s measurement profile and prioritizes those most likely to fit well. In-store, this translates into fewer unnecessary trips to the fitting room and a faster, more confident purchasing decision.
Customers use their own mobile devices to access the recommendation. They can scan a specific item’s QR code or the barcode on the tag to instantly get their recommended size. No downloads, no mandatory registrations, no friction. If the brand has a native app, Naiz Shopper can be integrated directly via API.
For brands that want to bring the tool to the physical space more permanently, Naiz Shopper can be deployed on tablets or displays located at the point of sale. The customer interacts directly with the device and enters their data to receive their recommendation.
Naiz Shopper can also be integrated into interactive mirrors inside the fitting room or on the sales floor. This is the most natural activation point for a sizing tool: the customer is in front of the mirror, garment in hand, and can consult their recommendation at that very moment.
Brands access a panel where they can see how Naiz Shopper is used at each point of sale, which items generate the most size queries, how usage varies by store or customer profile, and how it impacts conversion and return metrics in the physical channel.
Size-related returns are not exclusively an e-commerce problem. In physical retail, an incorrect size is returned to the store, generates an exchange process, and, in many cases, results in the customer leaving without a product. Naiz Shopper reduces this problem right where it occurs.
Today’s shoppers move between channels seamlessly. They have seen the product on the website, know their recommended size there, and arrive at the store expecting the same level of information. Naiz Shopper ensures that the sizing experience is consistent across both channels.
When customers arrive at the fitting room with the correct size, the store team spends less time managing exchanges and more time providing advice. Naiz Shopper does not replace the salesperson; it frees up their time for what truly adds value.
Some brands prefer a mobile solution without additional hardware. Others want a display on the shelf or a mirror in the fitting room. Naiz Shopper can be deployed in different formats and adapted to the type of store, the customer profile, and the objectives of each point of sale.
A size and fit recommendation tool for the physical retail channel. It brings the same body compatibility intelligence that works in e-commerce to the point of sale, making it accessible through the shopper’s mobile phone, in-store tablets, displays, or smart mirrors.
Not necessarily. The mobile version works through the mobile browser: the customer scans a QR code or a barcode and accesses the recommendation without any download. For brands with a native app, Naiz Shopper can be integrated directly via API.
Smartphones (belonging to the customer or store staff), in-store tablets and displays, and smart mirrors in the fitting room or on the sales floor. The most suitable format depends on the type of store, the customer profile, and the brand’s objectives.
Yes. Naiz Shopper uses the same measurement database and body compatibility logic as the Naiz Size Advisor in e-commerce. This ensures that the in-store recommendation is consistent with what they would have received when shopping online.
Through the performance dashboard, brands can monitor usage volume by store and by item, the profile of customers interacting with the tool, and the evolution of metrics such as the fitting room conversion rate or the exchange and return rate in the physical channel.