Moschino is a luxury fashion brand operating across 62 countries. Their ecommerce had a clear problem: new shoppers struggled to find consistent sizing across collections, only 2–5% of PDP traffic used the size guide, and customer service queries about sizing took between 5 and 10 minutes per interaction.

Naiz Fit built a custom algorithm based on the actual physical measurements of Moschino’s garments, calibrated through fit testing in focus groups.

The result: 8x higher conversion among users who request a size recommendation, a 40% increase in average order value, and a recommender active across all 62 markets where the brand operates.