The Naiz Podcast
The Naiz Podcast
The Naiz Podcast - Chapter 4 - Dario Mazza
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A podcast to talk about fashion from the inside with a touch of humor and naturalness.

A podcast to talk about fashion from within with a touch of humor and naturalness. And today, in Italian!

We will gather the best professionals in national and international fashion to put them on the spot and make them talk about the problems they encounter in their day-to-day lives.

Our second international guest is Dario Mazza, Online Business Development at Fracomina S.P.A.

🔸 Metrics to consider daily in an online fashion store

🔸 Offline acquisition vs online acquisition – how to understand customer behavior data

🔸 The conversion funnel – the relationship with your customer

🔸 Branding, internationalization, and Made in Italy

Important note, this is not about conducting interviews, but having conversations 😉 with surprises.