Size & Fit challenges for FW24/25 peak season
As the FW24/25 peak season approaches, fashion brands are gearing up for the busiest time of the year—Black Friday, Christmas, and January sales. However, alongside the potential for increased revenue [...]
How Ozempic and changing body trends are reshaping fashion’s size curves
Fashion is never boring, but lately, it’s been getting a little extra unpredictable—thanks to an unexpected player: weight-loss drugs like Ozempic. Yup, you read that right. Beyond being the buzz [...]
Size stability and its impact on returns
In the highly competitive world of fashion, where each season brings new trends, colors, and styles, there is one fundamental aspect that often goes unnoticed but can make the difference [...]
Oversize: don’t be fooled by size
We agree that the name can be misleading, but when you wear an oversize garment it doesn’t have to look like you’re borrowing it. It is not enough to steal [...]
More AI and fewer garments in the supply chain “metaverse”.
New season, same old worries… nothing new, my friend. If Twitter were a bit better, the trending topics this 2023 would be #inflation, #supplychain, #recession. Quite a party. But, yes, [...]
What do you need to recommend size&fit in your fashion ecommerce?
There’s no right of admission here that leaves you out of your favorite club. Well, if you don’t have access to the garment it gets complicated because we would leave [...]